Prerna Stores: Stores Layout

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8179

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DC Field	Value	Language
dc.contributor.author	Sinha, Piyush Kumar	-
dc.contributor.author	Sood, Vandana	-
dc.date.accessioned	2010-08-30T11:27:40Z	-
dc.date.available	2010-08-30T11:27:40Z	-
dc.date.copyright	2004	-
dc.date.issued	2010-08-30T11:27:40Z	-
dc.identifier.uri	http://hdl.handle.net/11718/8179	-
dc.description.abstract	Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look alike, modular with similar offerings. While, on the whole, the business was doing well there seemed to exist difference in the sales pattern of stores. More stores were as expected, however, two stores were very different. Using the sector 17 store (the most successful store) as bench mark, the case likes to assess the factors causing this phenomenon and suggest display and layout for better performance of sector 34 store.	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.title	Prerna Stores: Stores Layout	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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