Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8249
Title: Dettol: Brand Extension Decisions
Authors: Koshy, Abraham
Kureshi, Sonal
Keywords: Dettol;Extensions;Brand;Marketing
Issue Date: 31-Aug-2010
URI: http://hdl.handle.net/11718/8249
Appears in Collections:Cases and Notes

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