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http://hdl.handle.net/11718/8260| Title: | Aviva Life Insurance Direct Sales Force: Maintaining the Growth Imperative |
| Authors: | Maheshwari, Sunil Bhat, Ramesh Kaur, Rupinder |
| Keywords: | Insurance |
| Issue Date: | 1-Sep-2010 |
| Abstract: | This case describes the importance and issues of management of Direct Sales force in an insurance organization. Recruitment and retention issues are explained in details. Students are expected to analyze the HR policies and recommend improvements to help the organization to overcome the problem, faced by them. |
| URI: | http://hdl.handle.net/11718/8260 |
| Appears in Collections: | Cases and Notes |
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