IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/8272Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sahay, Arvind | - |
| dc.date.accessioned | 2010-09-01T05:40:49Z | - |
| dc.date.available | 2010-09-01T05:40:49Z | - |
| dc.date.copyright | 2005 | - |
| dc.date.issued | 2010-09-01T05:40:49Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/8272 | - |
| dc.description.abstract | Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were difficult. Today, BISS is the preferred supplier for these machines in India. The case describes the intial years how it developed the product and the markets for these products. BISS is now on former footing. It has to develop new strategies and pricing policies. | en |
| dc.language.iso | en | en |
| dc.subject | Marketing | en |
| dc.subject | Bangalore Integrated Systems | en |
| dc.title | Bangalore Integrated Systems and Solutions Pvt Ltd (A) | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.