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http://hdl.handle.net/11718/8280| Title: | Muebles: The Home Building Store |
| Authors: | Sinha, Piyush Kumar Rummong, Rowena Varma, Shantanu |
| Keywords: | Marketing |
| Issue Date: | 1-Sep-2010 |
| Abstract: | Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its positioning, should it redefine its market, or scope and reach. |
| URI: | http://hdl.handle.net/11718/8280 |
| Appears in Collections: | Cases and Notes |
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