Shiva Filling Station: Financial Evaluation of a Retail Outlet

Abstract

The case describes the situation faced by a sales officer to help the dealer to develop appropriate strategy to upgrade its facilities by showing him the financial returns which the dealer can achieve. The case provides balance sheet and profit and loss account data of a dealer and this information is used to develop financial analysis framework. The case describes the competitive environment the dealer is facing and why upgradation of facilities would generate better returns. The analysis uses the financial data provided in the case. This case can be used as an introductory case in the Phase I of the three phase programmes on marketing for the sales officers of retail SBU. It can be used for any programme for field officers supervising retail dealers.