IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/8333Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jaiswal, Anand Kumar | - |
| dc.contributor.author | Sarin, Sharad | - |
| dc.date.accessioned | 2010-09-02T09:01:11Z | - |
| dc.date.available | 2010-09-02T09:01:11Z | - |
| dc.date.copyright | 2007 | - |
| dc.date.issued | 2010-09-02T09:01:11Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/8333 | - |
| dc.description.abstract | Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by the company on adopting the franchise model to further expand its chains of café in the country. Its top management has to take important decisions related to the pricing and product mix. | en |
| dc.language.iso | en | en |
| dc.subject | Coffee Retailing | en |
| dc.subject | Experience Marketing | en |
| dc.subject | Pricing | en |
| dc.subject | Franchising | en |
| dc.title | Barista Coffee Company Limited | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.