Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8334
Title: CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
Authors: Jaiswal, Anand Kumar
Keywords: CavinKare;Innovation;Pricing;Marketing
Issue Date: 2-Sep-2010
Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, innovation and experimentation, value pricing, and extending distribution access. The case discusses the challenge before the top management to put in place a strategy to translate the vision of making CavinKare a billion-dollar entity (Rs 52,000 million) by 2012 into reality.
URI: http://hdl.handle.net/11718/8334
Appears in Collections:Cases and Notes

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