IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/8394Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ravichandran, N. | - |
| dc.date.accessioned | 2010-09-03T09:02:30Z | - |
| dc.date.available | 2010-09-03T09:02:30Z | - |
| dc.date.copyright | 2006 | - |
| dc.date.issued | 2010-09-03T09:02:30Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/8394 | - |
| dc.description.abstract | The central issue in this case relates to the expansion plan (growth option) of a traditional furniture company in the contract of growing options in the Indian furniture industry. The case provides adequate details on the growth and evolution of the firm, the competitor’s profile, and the consumer expectations by a survey. The decision options to the firm are expansion within Bombay or expansion to other cities. The cases can also be used to illustrate the concept of mass customization. | en |
| dc.language.iso | en | en |
| dc.subject | Furniture | en |
| dc.title | The Living Room: Redefining the Furniture Industry | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.