Aakash Book Store

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8403

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DC Field	Value	Language
dc.contributor.author	Sinha, Piyush Kumar	-
dc.date.accessioned	2010-09-03T10:39:22Z	-
dc.date.available	2010-09-03T10:39:22Z	-
dc.date.copyright	2007	-
dc.date.issued	2010-09-03T10:39:22Z	-
dc.identifier.uri	http://hdl.handle.net/11718/8403	-
dc.description.abstract	This case discusses possible entry strategy of Aakash Book Store into Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating possible entry into the city, and he was thrilled by the report presented by a group of students from Indian Institute of Management, Ahmedabad. Aakash identified three sites and evaluated the business potentials in these sites. He was planning to open some stores in the shopping malls and some in shopping complexes. He was planning to open stores by March 2007. However, he had to receive funding from bankers and get family support for this venture. Above all the most important issue was to decide kind of format and the exact location for opening stores.	en
dc.language.iso	en	en
dc.subject	Retailing	en
dc.subject	Mall	en
dc.subject	Hypermarket	en
dc.subject	Merchandize	en
dc.title	Aakash Book Store	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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