Simplifly Deccan: Evolution of Low Cost Carrier in India

Abstract

The case provides an opportunity to evaluate the business strategy adopted by India’s largest low cost airline. The focus of the discussion should be to review the strategy so far and identity immediate priorities of Air Deccan in the next two years. The case provides the background information on the Indian Aviation Industry, Macro Economic policy changes, Infrastructure impediments related to Aviation Industry, the operating business model adopted by Air Decccan and competition in the industry. The case has been compiled from data available from secondary sources.