Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8448
Title: Note on Brand Extensions
Authors: Jaiswal, Anand Kumar
Srivastava, Arpita
Kothari, Dhwani
Keywords: Fast Moving Consumer Goods;Reckitt Benckiser India Limited
Issue Date: 6-Sep-2010
URI: http://hdl.handle.net/11718/8448
Appears in Collections:Cases and Notes

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