Bayer Crop Science: Science for a Better Supply Chain

Abstract

Bayer CropScience is a world leader in the crop protection business. Significant challenges exist in ensuring availability of pesticides to farmers spread all over India. Indian agriculture is predominantly rain fed and crucially depends on the seasonal monsoon. Different pests may attack the standing crop during different phases of the crop life cycle. Forecasting the type and intensity of pest attacks across geographically dispersed territories is a challenge. The case study describes the current supply chain structure and focuses on the design of an efficient and effective supply chain that can meet such challenges.