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http://hdl.handle.net/11718/8487| Title: | ICICI Bank: Challenges in Rural Banking |
| Authors: | Sahay, Arvind |
| Keywords: | Rural Banking;ICICI Bank;Sales;Credit Appraisal;Franchising;Distribution |
| Issue Date: | 7-Sep-2010 |
| Abstract: | ICICI Bank challenge is to set up and ran an effective sales and distribution system (that is primarily non branch based) for rural Banking lending business and to scale up and so profitably. |
| URI: | http://hdl.handle.net/11718/8487 |
| Appears in Collections: | Cases and Notes |
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