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http://hdl.handle.net/11718/8488Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sahay, Arvind | - |
| dc.date.accessioned | 2010-09-07T03:51:40Z | - |
| dc.date.available | 2010-09-07T03:51:40Z | - |
| dc.date.copyright | 2007 | - |
| dc.date.issued | 2010-09-07T03:51:40Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/8488 | - |
| dc.description.abstract | The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. | en |
| dc.language.iso | en | en |
| dc.subject | Credit Card | en |
| dc.subject | Pricing | en |
| dc.title | Pricing for Profit: ICICI Bank Credit Cards | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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