Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8525
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dc.contributor.authorDholakia, Ruby Roy-
dc.contributor.authorJain, Abhinandan K.-
dc.date.accessioned2010-09-07T10:30:23Z-
dc.date.available2010-09-07T10:30:23Z-
dc.date.copyright2008-
dc.date.issued2010-09-07T10:30:23Z-
dc.identifier.urihttp://hdl.handle.net/11718/8525-
dc.description.abstractThe case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept development process and the concepts themselves. It provides an opportunity to develop a research plan for assessing the opportunity and to test the concepts.en
dc.language.isoenen
dc.subjectProblem Definitionen
dc.subjectMarketing Researchen
dc.subjectResearch Planen
dc.titleIndian Product Limited (A1): Preparing a Research Planen
dc.typeCases and Notesen
Appears in Collections:Cases and Notes

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