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http://hdl.handle.net/11718/8545| Title: | Consumer Behaviour based segmentation and marketing decisions: An experimental exercise (Teaching Note) |
| Authors: | Kaul, Subhashini |
| Keywords: | FMCG;Service;Marketing |
| Issue Date: | 8-Sep-2010 |
| URI: | http://hdl.handle.net/11718/8545 |
| Appears in Collections: | Cases and Notes |
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