GuruKool: A Unique Retail Frontline Training Initiative

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/8546

Full metadata record

DC Field	Value	Language
dc.contributor.author	Kaul, Subhashini	-
dc.date.accessioned	2010-09-08T04:49:56Z	-
dc.date.available	2010-09-08T04:49:56Z	-
dc.date.copyright	2009	-
dc.date.issued	2010-09-08T04:49:56Z	-
dc.identifier.uri	http://hdl.handle.net/11718/8546	-
dc.description.abstract	GuruKool was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006 as a unique training initiative for frontline sales personnel in the retail businesses of the Future Group. Unlike usual training programmes that provide specific skill based inputs to enhance performance, GuruKool was targeted at enhancing the overall self-esteem of participants. This case study presents details related to GuruKool programme design as well as the problems associated with 'internally marketing' a fairly unique programme. Case details cover aspects of the relational service orientation of 'non-marketers' within an organization and the conflicting perspectives of various 'parties'– both, direct and indirect, involved in GuruKool's design and implementation.	en
dc.language.iso	en	en
dc.subject	Self-concept	en
dc.subject	Relationship	en
dc.subject	Internal Marketing	en
dc.subject	Training	en
dc.title	GuruKool: A Unique Retail Frontline Training Initiative	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

Files in This Item:

There are no files associated with this item.