Bansal Classes Private Limited (BCPL)

Abstract

The case describes how an entrepreneur was able to build a leading organization in the education sector despite several constraints. The organization that prepares students for admission into Indian Institute of Technology through one of the toughest admission tests in the world, JEE, has been surpassing its own record of success every year.The organization was caught in the dilemma of choosing between aiming for higher growth, and maintaining the robustness of its academic and administrative systems, norms of discipline, and dedication.