Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/8561
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Pandey, Ajay | - |
dc.contributor.author | Raghuram, G. | - |
dc.contributor.author | Jain, Rekha | - |
dc.contributor.author | Kuberkar, Gouri | - |
dc.date.accessioned | 2010-09-08T06:32:59Z | - |
dc.date.available | 2010-09-08T06:32:59Z | - |
dc.date.copyright | 2009 | - |
dc.date.issued | 2010-09-08T06:32:59Z | - |
dc.identifier.uri | http://hdl.handle.net/11718/8561 | - |
dc.description.abstract | In May 2007, Air Deccan was up for sale. The case explores various options present with Vijay Mallya as he endeavours to compete in a changing aviation industry. The questions in front of him are whether he should acquire a controlling stake in Air Deccan, and if yes, how much and at what price. The case explores the growth of Kingfisher Airlines to give a perspective on the factors influencing Vijay Mallya’s decision. | en |
dc.language.iso | en | en |
dc.subject | Kingfisher | en |
dc.subject | Air Deccan | en |
dc.subject | Vijay Mallya | en |
dc.subject | Low cost carrier | en |
dc.title | Air Deccan (D) | en |
dc.type | Cases and Notes | en |
Appears in Collections: | Cases and Notes |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.