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http://hdl.handle.net/11718/8561| Title: | Air Deccan (D) |
| Authors: | Pandey, Ajay Raghuram, G. Jain, Rekha Kuberkar, Gouri |
| Keywords: | Kingfisher;Air Deccan;Vijay Mallya;Low cost carrier |
| Issue Date: | 8-Sep-2010 |
| Abstract: | In May 2007, Air Deccan was up for sale. The case explores various options present with Vijay Mallya as he endeavours to compete in a changing aviation industry. The questions in front of him are whether he should acquire a controlling stake in Air Deccan, and if yes, how much and at what price. The case explores the growth of Kingfisher Airlines to give a perspective on the factors influencing Vijay Mallya’s decision. |
| URI: | http://hdl.handle.net/11718/8561 |
| Appears in Collections: | Cases and Notes |
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