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http://hdl.handle.net/11718/8588| Title: | Tangy-Launching A Non-Vegetarian Snack Food |
| Authors: | Sinha, Piyush Kumar Sehgal, Amit |
| Keywords: | Marketing;Food Retailing;Marketing Plan |
| Issue Date: | 8-Sep-2010 |
| Abstract: | The case looks at the decision options present before a new entrepreneur with regard to the new concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must also decide on the cities to enter and the scale of operation. |
| URI: | http://hdl.handle.net/11718/8588 |
| Appears in Collections: | Cases and Notes |
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