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http://hdl.handle.net/11718/8595| Title: | Introduction to Marketing Process: In-Class Exercise (Teaching Note) |
| Authors: | Tripathi, Sanjeev Abhishek |
| Keywords: | Simulation Game;Decision-making;Marketi Segments;Market Potential;Target Markets |
| Issue Date: | 13-Sep-2010 |
| URI: | http://hdl.handle.net/11718/8595 |
| Appears in Collections: | Cases and Notes |
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