IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/872Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dholakia, Ruby Roy | - |
| dc.date.accessioned | 2010-03-12T10:39:34Z | - |
| dc.date.available | 2010-03-12T10:39:34Z | - |
| dc.date.copyright | 1977-11 | - |
| dc.date.issued | 2010-03-12T10:39:34Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/872 | - |
| dc.description.abstract | The use of personality theory in consumer behaviour research has met with more disappointments than success. The belief that individual differences in brand preference or choice behaviour are caused by personality differences has not always been supported by empirical research. | en |
| dc.description.sponsorship | ; | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | WP;1977/185 | - |
| dc.subject | Consumer Behaviour | en |
| dc.subject | Personality | en |
| dc.title | Using personality traits to explain consumer behaviour: an experical examination | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1977_185.pdf | 971.73 kB | Adobe PDF | View/Open |
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