An overview of the pesticides industry and its marketing environment

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/9112

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DC Field	Value	Language
dc.contributor.author	Srivastava, U. K.
dc.contributor.author	Patel, N. T.
dc.date.accessioned	2010-09-28T08:59:59Z
dc.date.available	2010-09-28T08:59:59Z
dc.date.copyright	1990
dc.date.issued	1990-09-28T08:59:59Z
dc.identifier.uri	http://hdl.handle.net/11718/9112
dc.description	Vikalpa, Vol.15, No.2, (April-June, 1990), pp. 23 - 33	en
dc.description.abstract	The pesticides industry has grown by 7.6 per cent during the last 20 years. It has also undergone a structural change from low value products to high value products. The major constituents of this industry are technical grade material manufacturers, formulators, and dealers. In this article, U K Srivastava and N T Patel analyse the growth of the pesticides industry, the changes in the product mix, the problems of the constituents, and the marketing scenario. According to them, there is vast scope for accelerating pesticides consumption by diversifying to hitherto untapped regions and crops. This, however, calls for a major market development effort on the part of the industry.
dc.language.iso	en	en
dc.subject	Pesticides Industry	en
dc.subject	Marketing	en
dc.title	An overview of the pesticides industry and its marketing environment	en
Appears in Collections:	Journal Articles

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