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http://hdl.handle.net/11718/9286| Title: | Kalyan Pharma Ltd. |
| Authors: | Jain, Abhinandan K. Raghuram, G. Agarwal, Pramod |
| Keywords: | Pharmaceutical Industry;Kalyan pharma ltd. |
| Issue Date: | 4-Oct-1993 |
| Abstract: | The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL—a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability. Readers are requested to send their responses on the case to Vikalpa office. |
| Description: | Vikalpa, Vol. 18, No. 3, (July-September, 1993) |
| URI: | http://hdl.handle.net/11718/9286 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kalyan.pdf Restricted Access | 627.27 kB | Adobe PDF | View/Open Request a copy |
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