IIMA Institutional Repository
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http://hdl.handle.net/11718/9290Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Koshy, Abraham | |
| dc.contributor.author | Angel, Anna | |
| dc.date.accessioned | 2010-10-04T11:00:21Z | |
| dc.date.available | 2010-10-04T11:00:21Z | |
| dc.date.copyright | 1994 | |
| dc.date.issued | 1994-10-04T11:00:21Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/9290 | |
| dc.description | Vikalpa, Vol. 19, No. 2, (April-June 1994), pp. 21-33 | en |
| dc.language.iso | en | en |
| dc.subject | Marketing | en |
| dc.title | Patterns of new product introduction in consumer product category in India | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Patternsofnewproductintroduction.pdf Restricted Access | 224.92 kB | Adobe PDF | View/Open Request a copy |
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