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http://hdl.handle.net/11718/9290| Title: | Patterns of new product introduction in consumer product category in India |
| Authors: | Koshy, Abraham Angel, Anna |
| Keywords: | Marketing |
| Issue Date: | 4-Oct-1994 |
| Description: | Vikalpa, Vol. 19, No. 2, (April-June 1994), pp. 21-33 |
| URI: | http://hdl.handle.net/11718/9290 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Patternsofnewproductintroduction.pdf Restricted Access | 224.92 kB | Adobe PDF | View/Open Request a copy |
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