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http://hdl.handle.net/11718/9330| Title: | Marketing of management information : research at IIMA |
| Authors: | Jain, Abhinandan K. Jambhekar, Ashok Rao, Srinivas S. Rama Rao, T. P. Jajoo, B. H. Koshy, Abraham |
| Keywords: | Marketing |
| Issue Date: | 5-Oct-2010 |
| Description: | Proceedings of the IIMA/DRC Workshop on Marketing of Information Product and Services, IDRC, (1995) |
| URI: | http://hdl.handle.net/11718/9330 |
| Appears in Collections: | Journal Articles |
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