The nature and significance of strategic alliance

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/9441

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DC Field	Value	Language
dc.contributor.author	Mehta, Dhawal
dc.contributor.author	Samanta, Sunil
dc.date.accessioned	2010-10-08T04:31:49Z
dc.date.available	2010-10-08T04:31:49Z
dc.date.copyright	1996
dc.date.issued	1996-10-08T04:31:49Z
dc.identifier.uri	http://hdl.handle.net/11718/9441
dc.description	Vikalpa, Vol. 21, No. 2, (April-June, 1996), pp. 15 - 29	en
dc.description.abstract	In the current scenario of globalization of business, strategic alliance is emerging as a powerful management tool in business management. Though alliances are as old as the industrialization during the 15th and 16th centuries, they are being refocused in the 20th century. But, strategic alliance is not an unmixed blessing as more number of alliances have turned out to be failures. In this article, Dhawal Mehta and Sunil Samanta discuss the nature and significance of strategic alliance by citing a few recent cases of strategic alliances in the Indian industry, argue out why strategic alliance should be resorted to, and list out do's and dont's to enable Indian companies to successfully catapult themselves to the mainstream of global business.
dc.language.iso	en	en
dc.subject	Strategic Alliance	en
dc.subject	Business Management	en
dc.title	The nature and significance of strategic alliance	en
dc.type	Article	en
Appears in Collections:	Journal Articles

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