Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/945
Title: | Measurement of attitudes |
Authors: | Arul, M. J. Misra, Sasi |
Keywords: | Attitudes;Measurement |
Issue Date: | 13-Mar-2010 |
Series/Report no.: | WP;1977/166 |
Abstract: | People have likes and dislikes and have them in varying degrees. But why study and measure them? Attitudes are action tendencies and as such they can facilitate or hinder action at all levels: individual, group, community, state, and national. |
URI: | http://hdl.handle.net/11718/945 |
Appears in Collections: | Working Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
WP 1977_166.pdf | 631.23 kB | Adobe PDF | View/Open |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.