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http://hdl.handle.net/11718/9657| Title: | Effective retail promotion management: use of point of sales information resources |
| Authors: | Banerjee, Arindam Banerjee, Bibek |
| Keywords: | Effective Retail Promotion Management;Sales Information |
| Issue Date: | 14-Oct-2010 |
| Abstract: | The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance business dicision-making process. This paper discusses the strategic role that management of customer information resources can play for the growth and sustenance of business. This paper also provides examples of simple analysis using POS data that can directly aid practising managers in their strategic and tactical decision-making. |
| Description: | Vikalpa, Vol. 25, No. 4, (October-December 2000) |
| URI: | http://hdl.handle.net/11718/9657 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Effectiveretail.pdf Restricted Access | 53.58 kB | Adobe PDF | View/Open Request a copy |
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