Children in a Kirana store: building as case for retail communication

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DC Field	Value	Language
dc.contributor.author	Anuradha, M.
dc.contributor.author	Sinha, Piyush Kumar
dc.contributor.author	Krishna, Rajneesh
dc.date.accessioned	2010-10-20T03:50:54Z
dc.date.available	2010-10-20T03:50:54Z
dc.date.copyright	2003
dc.date.issued	2003-10-20T03:50:54Z
dc.identifier.uri	http://hdl.handle.net/11718/9799
dc.description	Anuradha, M., Sinha, Piyush Kumar., and Krishna, (February 2003), Children in a Kirana store: building as case for retail communication, Rajneesh Journal of Brand Management, Vol.10(3),Pp. 219-232	en
dc.description.abstract	This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory unstructured observation and exit interview techniques. The results showed a high interaction between the child and retail communication. There is a case for looking at the retail outlet as a communication medium that can be exploited, rather than as a mere storehouse of goods.
dc.language.iso	en	en
dc.subject	Retail Communication	en
dc.subject	Kirana Store	en
dc.title	Children in a Kirana store: building as case for retail communication	en
dc.type	Article	en
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