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http://hdl.handle.net/11718/988| Title: | Typology of headlines |
| Authors: | Shingi, P. M. |
| Keywords: | Print advertising;Typology (Psychology) |
| Issue Date: | 13-Mar-2010 |
| Series/Report no.: | WP;1981/401 |
| Abstract: | This paper brings out a theme-based typology of headlines normally useful for verbal component in print advertising. The existing modes of presenting or classifying the headlines is briefly presented to indicate their inadequacy. The various possible positioning of headlines is also elaborated in the text. |
| URI: | http://hdl.handle.net/11718/988 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1981_401.pdf | 344.32 kB | Adobe PDF | View/Open |
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