Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/9880
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dc.contributor.authorDeodhar, Satish Y.
dc.contributor.authorIntodia, Vijay
dc.date.accessioned2010-10-21T11:42:07Z
dc.date.available2003-10-21T11:42:07Z
dc.date.copyright2003
dc.date.issued2003-10-21T11:42:07Z
dc.identifier.urihttp://hdl.handle.net/11718/9880
dc.descriptionJournal of International Food and Agribusiness Marketing, Vol. 15, No. 3, (2003)en
dc.description.abstractAlthough India is a leading producer of tea, her export share is declining and her per capita consumption is extremely low. As a buffer against sluggish exports, managers of tea industry may want to expand domestic market. They may want to understand valuation consumers place on quality attributes of tea. Using exponential form of BoxCox transformation, we applied hedonic price analysis to price and quality attributes of 43 Indian tea brands. Consumers attached importance to aroma and colour. Attribute magnitudes may be enhanced through selective plantation, processing, and blending of teas before marketing it through generic promotions or brand advertisements
dc.language.isoenen
dc.subjectHedonic Price Analysisen
dc.subjectQuality Attributes of Teaen
dc.subjectIndian Teaen
dc.subjectAroma and Colouren
dc.subjectchaien
dc.titleWhat's in a drink you call a Chai? quality attributes and hedonic price analysis of Teaen
dc.typeArticleen
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