IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/988Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shingi, P. M. | |
| dc.date.accessioned | 2010-03-13T09:06:05Z | |
| dc.date.available | 2010-03-13T09:06:05Z | |
| dc.date.copyright | 1981-12 | |
| dc.date.issued | 2010-03-13T09:06:05Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/988 | |
| dc.description.abstract | This paper brings out a theme-based typology of headlines normally useful for verbal component in print advertising. The existing modes of presenting or classifying the headlines is briefly presented to indicate their inadequacy. The various possible positioning of headlines is also elaborated in the text. | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | WP;1981/401 | |
| dc.subject | Print advertising | en |
| dc.subject | Typology (Psychology) | en |
| dc.title | Typology of headlines | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1981_401.pdf | 344.32 kB | Adobe PDF | View/Open |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.