Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/9893
Title: Why is media so Apathetic?
Authors: Gupta, Anil K.
Keywords: Media
Issue Date: 22-Oct-2003
Abstract: Media - both public and private - tracks social consciousness. It often shapes public opinion but sometimes also blunts public sensitivity to various issues that may appear out of sync with popular mood and perceptions. It is trite to say that the preferences of the powerful and those who can patronize, dominate the concerns of media. That does not take us very far. After all in a market place, when TV channels compete with newspapers and magazines, the preferences of the masses which subscribe or pay for these services does make a difference.
Description: Vidura: Journal of the Press Institute of India, Vol. 40, No. 2, (2003), pp. 8-10
URI: http://hdl.handle.net/11718/9893
Appears in Collections:Journal Articles

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