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http://hdl.handle.net/11718/991| Title: | Formats for reply coupons in advertisements |
| Authors: | Shingi, P. M. |
| Keywords: | Advertisement |
| Issue Date: | 13-Mar-2010 |
| Series/Report no.: | WP;1981/403 |
| Abstract: | Reply coupons and inquires in advertisements are ways devised by advertisers to encourage readers to act quickly on the newly acquired information or desire. The paper presents a comprehensive list of formats that can be used for soliciting inquiries. It also gives different types of coupons for ready use. |
| URI: | http://hdl.handle.net/11718/991 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1981_403.pdf | 285.06 kB | Adobe PDF | View/Open |
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