Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/9910
Title: Reference prices: impact of shopper's behaviour at the store
Authors: Sinha, Piyush Kumar
Prasad, P.V.
Keywords: Reference Price;Behaviour;Store
Issue Date: 22-Oct-2004
Description: Sinha, Piyush Kumar and Prasad, P.V. (January 2004) Reference prices: impact of shopper's behaviour at the store, Decision,
URI: http://hdl.handle.net/11718/9910
Appears in Collections:Journal Articles

Files in This Item:
There are no files associated with this item.


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.