Shopping orientation in the evolving Indian market

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DC Field	Value	Language
dc.contributor.author	Sinha, Piyush Kumar
dc.date.accessioned	2010-10-22T10:29:21Z
dc.date.available	2010-10-22T10:29:21Z
dc.date.copyright	2003
dc.date.issued	2003-10-22T10:29:21Z
dc.identifier.uri	http://hdl.handle.net/11718/9911
dc.description	Vikalpa, Vol. 28, No. 2, (April-June, 2003), pp. 13-22	en
dc.description.abstract	Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers do not differ much in terms of their demographic profile. Therefore the study attempts to understand shoppers from their disposition towards shopping. This has been found useful as the differences between retailers are not significant in terms of value delivered.
dc.language.iso	en	en
dc.subject	Retailing	en
dc.subject	Shopping Orientation	en
dc.subject	Segmentation	en
dc.subject	Market	en
dc.title	Shopping orientation in the evolving Indian market	en
dc.type	Article	en
Appears in Collections:	Journal Articles

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