IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/991Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shingi, P. M. | |
| dc.date.accessioned | 2010-03-13T09:07:09Z | |
| dc.date.available | 2010-03-13T09:07:09Z | |
| dc.date.copyright | 1981-12 | |
| dc.date.issued | 2010-03-13T09:07:09Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/991 | |
| dc.description.abstract | Reply coupons and inquires in advertisements are ways devised by advertisers to encourage readers to act quickly on the newly acquired information or desire. The paper presents a comprehensive list of formats that can be used for soliciting inquiries. It also gives different types of coupons for ready use. | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | WP;1981/403 | |
| dc.subject | Advertisement | en |
| dc.title | Formats for reply coupons in advertisements | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1981_403.pdf | 285.06 kB | Adobe PDF | View/Open |
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