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http://hdl.handle.net/11718/9950
Title: | A theory based explanation of differential consumer response to promotions |
Authors: | Jha-Dang, Priya Banerjee, Arindam |
Keywords: | Consumer Response |
Issue Date: | 25-Oct-2004 |
Description: | Jha-Dang, Priya and Banerjee, Arindam Asian (2004) A theory based explanation of differential consumer response to promotions, Journal of Marketing, Vol. 10, No. 1, |
URI: | http://hdl.handle.net/11718/9950 |
Appears in Collections: | Journal Articles |
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