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http://hdl.handle.net/11718/9950Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jha-Dang, Priya | |
| dc.contributor.author | Banerjee, Arindam | |
| dc.date.accessioned | 2010-10-25T10:28:55Z | |
| dc.date.available | 2010-10-25T10:28:55Z | |
| dc.date.copyright | 2004 | |
| dc.date.issued | 2004-10-25T10:28:55Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/9950 | |
| dc.description | Jha-Dang, Priya and Banerjee, Arindam Asian (2004) A theory based explanation of differential consumer response to promotions, Journal of Marketing, Vol. 10, No. 1, | en |
| dc.language.iso | en | en |
| dc.subject | Consumer Response | en |
| dc.title | A theory based explanation of differential consumer response to promotions | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
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