Comparative advertising in India:  need to strengthen regulations

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DC Field	Value	Language
dc.contributor.author	Pathak, Akhileshwar
dc.date.accessioned	2010-10-26T03:48:19Z
dc.date.available	2010-10-26T03:48:19Z
dc.date.copyright	2004
dc.date.issued	2004-10-26T03:48:19Z
dc.identifier.uri	http://hdl.handle.net/11718/9961
dc.description	Vikalpa, The Journal of Decision Makers, Vol. 30, No. 1, (January-March, 2005), pp. 67-75	en
dc.description.abstract	With the liberalization and globalization of the Indian economy, firms have been aggressively and vigorously promoting their products and services. In a comparative environment, every representation of a product or service is about what ‘others are not.’ These practices raise questions about truthfulness and fairness of representation of products and services. This paper explores regulations on comparative advertising of products and services in the context of globalization and liberalization in India.
dc.language.iso	en	en
dc.subject	Advertising	en
dc.title	Comparative advertising in India: need to strengthen regulations	en
dc.type	Article	en
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