IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/9961| Title: | Comparative advertising in India: need to strengthen regulations |
| Authors: | Pathak, Akhileshwar |
| Keywords: | Advertising |
| Issue Date: | 26-Oct-2004 |
| Abstract: | With the liberalization and globalization of the Indian economy, firms have been aggressively and vigorously promoting their products and services. In a comparative environment, every representation of a product or service is about what ‘others are not.’ These practices raise questions about truthfulness and fairness of representation of products and services. This paper explores regulations on comparative advertising of products and services in the context of globalization and liberalization in India. |
| Description: | Vikalpa, The Journal of Decision Makers, Vol. 30, No. 1, (January-March, 2005), pp. 67-75 |
| URI: | http://hdl.handle.net/11718/9961 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ComparativeadvertisinginIndia.pdf Restricted Access | 121.27 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.