IIMA Institutional Repository: Request a document copy

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

Request a document copy: Analysis of the lingering effect of Cause Related Marketing (CRM) on the consumer perception on the brand following the withdrawal of the CRM campaign in the emerging market context