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Issue Date | Title | Author(s) |
---|---|---|
7-Sep-2021 | Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods | Singh, Abhinav; Sharma, Ahsaas |
9-Aug-2023 | Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population | Rathod, Himani; Sarkar, Saranya |
8-Aug-2023 | Influencer marketing & impact on business | Natarajan, K R Anandh; Bansal, Divyansh |
16-Aug-2023 | Feasibility study for virtual humanoid influencer based marketing | Chandra, Utkarsh Manish; Singh, Jayant |
23-Jan-2024 | Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness | Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; Angeli, Federica |
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