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Issue Date | Title | Author(s) |
---|---|---|
8-Apr-2010 | A Study of the Marketing Practices of Public Enterprises | Jain, Subhash |
8-Apr-2010 | Durable Goods: An Exploratory Study of Consumer Behaviour | Mehta, Subhash C. |
8-Apr-2010 | Purchasing Function in Indian Industry | Mehta, Subhash C. |
12-Apr-2010 | A View of the Consumer Co-Operative Retail Outlets from the Actual Consumers Point of View | Gupta, Subroto Sen |
13-Apr-2010 | A Study on Corporate Identification | Dholakia, Nikhilesh; Bhandari, Labdhi R. |
13-Apr-2010 | Theoritical Foundations of Social Enterprise Marketing | Dholakia, Nikhilesh |
13-Apr-2010 | Communication Source and Behavioural Persistence | Dholakia, Ruby Roy |
13-Apr-2010 | Effect of Sexual Illustrations on Brand - Product Recall: An Experimental Study | Mehta, Subhash C. |
22-Apr-2010 | Development of a Generalised Scale for Pre-Testing Print Advertisements | Mehta, Subhash C. |
23-Apr-2010 | Industrial Buyer Behaviour: Study of Supplier Evaluation | Mehta, Subhash C.; Khurana, Rakesh |
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Date issued
- 31 2010