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Issue Date | Title | Author(s) |
---|---|---|
27-May-2011 | Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement | Uniyal, Dwarika Prasad; Sinha, Piyush Kumar |
19-Oct-2002 | Deciding where to buy: store choice behaviour of Indian shoppers | Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad |
26-Oct-2005 | Using observation research for segmenting shoppers | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
29-Jun-2016 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
2014 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
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