IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | Decision making process for bottom of the pyramid consumers: a case of FMCG products | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, H. G. |
| 16-May-2016 | Small retailer’s merchandise decision making: A grounded theory approach | Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi |
| 2013 | Impact of consumer social responsibility and brand social responsibility image on brand loyalty | Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar |
| 2016 | Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation | Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind |
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